Rich’s Blog: The upcoming wave of ultra-mobile consumers & students

Google has seen the writing on the wall regarding the "Ultra-Mobile" devices and open spectrums (i.e. 700 mhz.) for a very long time now. As reported by almost everyone now…. Google has decided the time is right to jump in with mobile phone software:

[] Story


The Wall Street Journal (subscription required) is quoting “people familiar with the matter” in stating that within two weeks Google will announce plans to bring Google-powered phones to market by the middle of next year. Apparently, Google’s goal is “[T]o make applications and services as accessible on cellphones as they are on the Internet.”

Google-powered phones will come already configured with a bundle of the most popular Google services, such Google search, Google Maps, YouTube and Gmail. But that would just be the beginning. The idea would be to stimulate a community of independent software developers that have the necessary tools to build additional phone features.

Im anxious to see them !

Rich’s Blog: Looking back to the Labs very first post – 2 years ago

Two years ago Greenbush Labs was started as a way to encourage internal and external knowledge sharing and management with a heavy focus on blogs and RSS as ways to do that:


Fast forward to today where I preview this blog post by infoworld:


"Companies tap RSS to tame info overload"

As employees struggle to read an increasing amount of work-related material, some companies have turned to RSS (Really Simple Syndication) technology to improve productivity.

Free IT resource

"The first problem we see addressed regularly with enterprise RSS systems is e-mail overload. Most knowledge workers these days are just about completely fed up with e-mail," said Oliver Young, a

RSS keeps need-to-know information out of the e-mail channel, which for most people is "a need-to-do task list sort of thing," Young said.

For example, a company could post human resource messages and documents on the intranet's human resources section and send RSS alerts with the appropriate links, instead of blasting out the information via mass e-mails.

Rich’s Blog: The Edusim Wishlist – changing the classroom interactive whiteboard

Edusim Wish List


(**) Platform independent (The stuff I have been cobbeling together has been MAC only – derived from some Croquet Collaborative work)

(**) "Board Buddy" manager (similar to IM buddy lists) to allow for easy connecting of whiteboards

(**) Live Video/Audio capability (for some reason the cam/mic input from my MacBook Pro does not work? – list of supported hardware?)

(**) CCPainter (Plopp??) replacement for Tea Painter

(**) Engaging start screen (as opposed to the red start screen – lady bug dots filling in?)

(**) Support for Alice .a2c models (

(**) Lesson package manager (educators drag one package(.zip file?) in & all resources (.mdl/.ase/.a2c, .mp3, images, .mp4??, .rtf/html??, ) within scatter in front to be placed in lesson location)

(**) Simple "apply behavior" to imported .mdl/.ase/.a2c (right click – apply behavior {from a pre-defined .bhv directory?} , set pause, set durration in minutes)

(**) Stereographic filter that can be applied to objects (a menu/toggle option)

Rich’s Blog: Another review of RULES FOR REVOLUTIONARIES (by Guy Kawasaki)

Next to Gladwell's "Tipping Point" & "Blink" (I reviewed those books earlier in this blog) – Kawasaki book "Rules for Revolutionaries" definately makes my top 5 list. Innovation is hard – people resist change by nature, and Kawasaki's 10 steps are a great guide to moving forward – and learning from failures.

The 10 steps (quotes taken from the book):

Step 0: You need to make a mantra.

Good examples of mantras:

•FedEx = peace of mind

•Nike = authentic athletic performance

• Greenbush Labs – Education everywhere

Step 1: Kill the Cash Cow

Like Macintosh killed Apple II. The advertising business has some cows that need to be killed. The Internet is going to kill them.

Step 2: Jump to the Next Curve

DonÂ’t improve by 10%, improve by 10 times. Jump the advancement curve. Go to the ultimate next level.

Step 3: DonÂ’t Worry, Be Crappy

You ship, and then you test. Version 1.0 means never having to say youÂ’re sorry. DonÂ’t ship crap. Ship revolutionary crap.

Step 4: Polarize People

If you try to make everyone happy, youÂ’ll make no one happy. DonÂ’t intentionally piss them off. Just have no fear of pissing them off.

Step 5: Let 100 Flowers Blossom

At the start of the revolution, you will see a lot of unintended people buying product Â… the wrong kind of people. Take the money. Ultimately, the consumer brands you and positions you. The wrong people buying your product is a good thing. Fix for whoÂ’s buying, not the product atheists.

Step 6: Niche thyself

Two axes on a graph:

Vertical = ability to provide unique product of service

Horizontal = value to customer

The high right corner = this is where money is made, when you change people’s lives. “How do I convince the world that I have something unique and of high value to the consumer?”

Step 7: Churn, baby, churn

It is okay to ship crap, but you cannot sustain crap. Revolution is not an event. Revolution is process.

Step 8: Follow the 10-20-30 Rule

10 = optimal number of slides in a PowerPoint presentation

20 = give those 10 slides 20 minutes to present

30 = 30pt is the optimal font size in PowerPoints.

Step 9: Make Evangelists, not Sales

At the start of the revolution, the evangelists carry the battle on for you.

Step 10: DonÂ’t ask people to do something you wouldnÂ’t do

Bonus: DonÂ’t let the Bozos Grind You Down – naysayers are everywhere – ignore them & move forward.